Campaign details

Advertiser: Pizza Hut
Brand: Pizza Hut
Agency: Creation
Country: Africa

Situation analysis

One mountain. Nineteen thousand feet. A couple guides. A few chilly nights. And one Guinness World Record-setting pizza delivery.

In 2016, Pizza Hut was set to open a restaurant in the company's 100th country, Tanzania, making Pizza Hut the first pizza company in the world to operate in 100 countries. With such a huge milestone on the horizon, Pizza Hut knew it wanted to do something big that would create headlines not just in Tanzania, but around the entire world.

Pizza Hut has a history of making epic deliveries – to outer space, to the White House and more – but with Tanzania as the backdrop for this milestone, Pizza Hut decided to take its delivery game to new heights with a special pizza delivery to the top of Mount Kilimanjaro.