Phoenix Bev: Eski - When intangible cultural heritage reconnects a brand with its audience

Eski, a 50-year old flavoured soft drink in Mauritius, reconnected with a new generation, engaged new customers and got kids playing in fresh air by promoting old-fashioned childhood games.

Campaign details

Advertiser: Phoenix Bev Agency: Blast Communications

Setting the scene

Eski is a proud Mauritian brand, a 50-year-old flavoured soft drink that has become synonymous with days of national celebrations.

It is held by the nation with great

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