Philips: #ShaveToRemember

Philips, an electronics company, launched a mobile barbershop in partnership with the Nelson Mandela Foundation to give the famous Nelson Mandela line haircut to people in Johannesburg, symbolising Mandela's values in a divided world.

Background

The world doesn't need another Nelson Mandela, it needs a generation of Mandelas.

How an iconic hairstyle is inspiring a generation to bring Mandela's values to a divided world.

You can't ignore it. You can't avoid it. Every news cycle confirms that the world's heading in a disturbing new direction. One where authoritarianism, xenophobia, bigotry and corruption threatens to be the new normal. While our leaders are busy spewing their hateful vitriol all over social media, it's become increasingly important to tell the story of a different kind of leader.

This is Ogilvy Johannesburg, in partnership with Philips and...

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