Philips: Back to Rhythm

Philips, an electronics company, created awareness around a large killer in South Africa, cardiovascular disease, by creating a campaign that got the public to get their hearts racing and back in rhythm through cycling challenges.

FleishmanHillard worked with Philips to localise and drive Philips Back to Rhythm in South Africa to create awareness about the dangers of unhealthy lifestyles to decrease cardiovascular disease (CVD) incidents; get hearts racing to bring it back to

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