Philips: Avent - The Science of Caring

Philips Avent, the UK baby care company, engaged consumers in Romania by involving men in their communications to parents.

A child's fulfilment isn't decided by access to education or, later, to a job or to guaranteed pension. A child's fulfilment is decided before being born. Before making the first two steps in life. Before being able to decide for himself what fulfilment is.

In Romania, there is an unprecedented social and medical crisis, the country ranking first at infant mortality and having more than twice the EU average abortions rates. The birthrate has been continuously decreasing and the country's divorce rate dramatically increased since early 2000s, registering 120 divorces a day.

15 divorces per hour. One dissolved family every...

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