Brand: P&GAgency: EGAMI Group
Revitalizing a 10-Year-Old Brand
Formed at Procter & Gamble (P&G) in 2007 by a group of visionary black women, My Black is Beautiful (MBIB) is a community-building program consisting of more than 2.6 million members. MBIB was created to help positively change the conversation around black beauty by addressing the societal and cultural stigmas associated with self-image.
Leading up to the 10 year anniversary of My Black Is Beautiful, EGAMI GROUP was engaged to provide insights and counsel on how to relaunch MBIB in a way that would drive awareness and...