P&G The Talk

P&G, a multi-national consumer goods corporation, launched its My Black is Beautiful (MBIB) community-building program in the US by creating a short film that highlights conversations that black parents have to have with their children about bias.

Campaign details

Brand: P&G Agency: EGAMI Group

Revitalizing a 10-Year-Old Brand

Formed at Procter & Gamble (P&G) in 2007 by a group of visionary black women, My Black is Beautiful (MBIB) is a community-building program consisting of more than 2.6 million members. MBIB was created to help positively change the conversatio