Pfizer: Vaccination campaign with Dr. Jennifer Arnold

Pfizer, a pharmaceutical company, managed to educate parents about the importance of adhering to the CDC-recommended immunization schedule and motivate them to celebrate vaccination as a childhood milestone in the US.

Campaign details

Advertiser: PfizerBrand: PfizerAgency: Ogilvy PRCountry: United States

Situation Analysis

As any parent knows, the first years of a baby's life are filled with many new experiences and an abundance of joy, and with that comes many milestones to celebrate. But one of the most important milestones—vaccination—often goes unacknowledged. Getting children vaccinated, with all doses and on time, is one of the most important steps a parent can take to help protect their child from serious illness.

Children younger than two years of age are among those at a higher risk for...

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