Pfizer: The First Time Has No Age

Pfizer, an American pharmaceutical corporation, promoted its Age Shamelessly campaign in Brazil with a series of online films that got old and young people to experience 'life firsts' together.

Campaign details

Brand: PfizerAgency: Ketchum/Little George

Situation

U.S. based Pfizer, Inc. is a global leader in pharmaceutical medicines and over-the-counter healthcare products. Its portfolio contains many products associated with age-related conditions. Because of restrictions on pharmaceutical advertising in Brazil, our PR campaigns cannot promote the products themselves.

From a long-term business perspective, the company wanted to inspire brand awareness not only among seniors, but begin to impact how younger generations set a path of lifelong health. The problem was that Brazilians don't like to think about growing old. Especially Millennials. Not in a country that glorifies youthfulness...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands