Campaign details

Brand: Pfizer

Background

The lines between shame, guilt and embarrassment are often very blurred. These emotions prevent many people from getting the help they need. As one of the leading pharmaceutical companies in the world, Pfizer wanted to provide a safe source of credible information to a digital audience looking for answers to some of life's most difficult questions.

Introducing Life Uncensored; an interactive platform, specially created to provide a more human approach to medical conditions such as erectile dysfunction (ED), contraception and menopause (Pfizer South Africa Men's and Women's Health products).

Our challenge