Pfizer Vaccines UK: #24YouHaveThePower

Pharmaceutical company Pfizer created an integrated influencer marketing campaign to appeal to adolescents in the UK and warn them about the signs and dangers of meningococcal meningitis.

Campaign details

Brand: Pfizer Vaccines UK Agency: Burson Cohn & Wolfe

Overview

Meningococcal meningitis is an uncommon, but serious disease that—if left unattended for as little as 24 hours—can result in life-altering, long-term disabili

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