Pfizer: The historic biopharma industry pledge to #StandWithScience on Coronavirus vaccines

Pfizer, a pharmaceutical company, launched a campaign in the US to shift public perception, increase public confidence and position itself as a leader in the initiative.

Situation analysis/objectives

When the World Health Organization declared a COVID-19 pandemic on March 11, 2020, the best and brightest minds globally got to work in a concerted effort to do the impossible – create a safe, effective vaccine that would...

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