Pete and Gerry's Organic Eggs: #EggsAreHealthy

Pete and Gerry’s Organic Eggs, an organic, free-range egg brand, launched a petition to the FDA to encourage them to label eggs as healthy in order to reclaim them as a dietary friend among US consumers.

The Challenge

Coming into 2018, eggs were in a bit of a scramble. Outdated sources, such as the benchmark Framingham Heart Study, maligned eggs for cholesterol and recommended limiting their consumption—despite the fact that the egg is a nutrient-dense, comp

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