Petco: Stop the Shock – Petco Ends the Sale of Electronic “Shock” Collars

Petco, a pet retailer, launched its campaign Stop the Shock to raise awareness among US pet owners of the detrimental effects that electric shock collars can have on their pets.

Campaign details

Brand: Petco Advertiser: CVC Capital Partners / CPP Investment Board Agency: Edelman

The Situation

Petco has been on a multi-year journey to credibly position themselves as a health and wellness company for pets. In November 2018 the comp

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