PET Packaging Association for Clean Environment (PACE): PET Bottles - What is recyclable is not a waste

PACE, the PET Packaging Association for a Clean Environment, encouraged people in India to support its PET bottle movement and the notion of recycling by personalising the issue through a video and digital campaign.

Campaign details

Brand: PET Packaging Association for Clean Environment (PACE)Agency: First Partners

Situational analysis: Ban the bad plastic challenge

PET, or polyethylene terephthalate, is a type of polymer called polyester which was invented around 75...

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