Campaign details
Brand: PET Packaging Association for Clean Environment (PACE)Agency: First Partners
Situational analysis: Ban the bad plastic challenge
PET, or polyethylene terephthalate, is a type of polymer called polyester which was invented around 75 years ago. From beverages to food items, from pharmaceutical products to life support materials, PET is regarded by many as one of the most benign and versatile material that is being used for packaging globally. One of the ubiquitous manifestations of PET is the commercially sold water bottle, now such a standard idiom for the urban, the fastidious, and the 'modern'. However,...