Campaign details
Advertiser: PepsiCoBrand: PepsiCountry: Global
Brief Description
- In 2006, global food and beverage company PepsiCo introduced Performance with Purpose, a visionary strategy built on the fundamental belief that business success was inextricably linked to the sustainability of the world.
- The company's strategy focused on making its food and beverage products healthier, reducing environmental impacts, and investing in people and communities around the world.
- The 1 0-year mark of PepsiCo's Performance with Purpose journey represented an important inflection point for the company, including announcing new goals for the next 10 years. PepsiCo's Global Communications team...