Pearson: Learning unlocked

Pearson, a digital education brand, launched a campaign in India to increase the brand's reach among educators, launch B2C products for the first time and take a focused and differentiated approach given restrictions on budgets because of COVID-19.

Situation Analysis

COVID-19 had upended education in the way nothing ever had. The pandemic led to the closure of schools in 188 countries, affecting more than 1.5 billion students and 63 million primary and secondary teachers worldwide, according to a UNESCO report. O

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