Paytm Payment Bank – Dawn of a new era of Digital Banking

Paytm, an Indian e-commerce payment system, encouraged sign-ups for its new Paytm Payments Bank by launching a 'How To' programme which informed users of its function and the brand's vision.

Campaign details

Agency: Value 360 CommunicationsBrand: Paytm

The Paytm Payment Bank's vision

Paytm Payment Bank was created with an aim to bring half a billion Indians into the mainstream economy.

The bank has been designed to help achieve financial inclusion...

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