PayPal & Jonathan Adler team up to reinvent the gift of money

PayPal, an online payments system, successfully launched a cash-gifting service, using a multiplatform campaign in the US.

Campaign details

Advertiser: PaypalBrand: PaypalAgency: EdelmanCountry: United States

The Challenge

Commissioned research revealed that money was the most-wanted holiday gift, but that the majority of people don't give cash because they're afraid it's not personal enough.

PayPal challenged us with igniting person-to-person (P2P) payments this holiday season, so we transformed its P2P payment service from functional to festive, and solidified the perception of PayPal P2P as a way for consumers to send the gift of money (not just pay back friends).

In response, our integrated Consumer, Digital, Corporate, Employee Engagement, Creative Network and...

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