Campaign details

Brand: Paya Lebar Quarter by Lendlease
Agency: FleishmanHillard Singapore

They Built This City

Singaporeans make up around 64% of the 5.6 million people living in the small city-state, and migrant workers in the construction industry alone represent a group almost 300,000 strong.1,2

The dizzying skyscrapers, ubiquitous public housing, abundant greenery and spotless cleanliness that Singapore is known for would not have been possible without these migrant workers from all around Asia.

One of the largest migrant worker communities here hail from Bangladesh - many following in the paths of other family members who came here in search for a better future for their families.