Pay with Honesty, Get Honest Tea

Honest Tea, a tea brand, created the Pay with Honesty, Get Honest Tea campaign in the US to generate media buzz and promote honesty through pop-ups.

Campaign details

Brand: HONEST TEAAgency: M BOOTH

The Situation

Was there ever a period in history when Americans craved honesty more than they do in 2017? Coming off a contentious and controversial election, we ushered in a new administration with a tendency to attract scandal. Meanwhile, a host of industries have contributed to a growing public distrust in everything from our banking institutions to the food we feed our kids.

Honest Tea values transparency and the brand has always found clever ways to fold this message into its marketing.

Many consumers were already familiar with the brand's...

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