Situation

The United States has one of the lowest voter participation rates in the developed world, recently as low as 36 percent. One of the most common reasons that people don't vote is because of a work conflict. To change this paradigm, ahead of the 2018 midterm elections, over 400 companies came together to increase voter turnout. This nonpartisan movement was called Time to Vote. Originally launched by Patagonia with a LinkedIn column by CEO Rose Marcario, the company quickly teamed up with Levi Strauss & Co. (LS&Co.) to recruit other companies to encourage voter turnout on Election Day and ensure employees had time to vote. Patagonia and LS&Co. both have a long history of advocating for the social issues that define our times.

Research & Insights

Voting is a hard-won right, a weighty responsibility and an incredible privilege. But all too often, the numbers show Americans take voting for granted. In the 2016 presidential election, 40% of the people eligible to vote stayed home instead. That's 102 million people who "voted" for apathy, more votes than any actual candidate received. According to the Pew Research Center, the top three reasons that potential voters gave for staying home were that they didn't like the candidates or issues (25%), they weren't interested or felt their voice wouldn't make a difference (15%) and that they were too busy or had a scheduling conflict (11%).