Patagonia & Levi Strauss & Co: Time to Vote

Patagonia and Levi Strauss & Co, two clothing brands, launched a campaign across social media and print ads in the New York Times that encouraged US citizens to vote by enlisting the support of CEOs.

Situation

The United States has one of the lowest voter participation rates in the developed world, recently as low as 36 percent. One of the most common reasons that people don't vote is because of a work conflict. To change this paradigm, ahead of the 2018 midterm elections, over 400 companies came together to increase voter turnout. This nonpartisan movement was called Time to Vote. Originally launched by Patagonia with a LinkedIn column by CEO Rose Marcario, the company quickly teamed up with Levi Strauss & Co. (LS&Co.) to recruit other companies to encourage voter turnout on Election Day and...

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