Papa Johns: Dragon flame pizza – heating up fans’ pizza night

Papa Johns, a QSR, inserted itself into the cultural moment of Game of Thrones to showcase it is a relevant and innovative company by introducing the new Dragon Flame Pizza.

Situation Analysis

Papa Johns is a leader in menu innovation, continually pushing boundaries as part of its "Better Ingredients. Better Pizza." promise. But like so many brands in the QSR category who are facing macro-economic pressures, there was an imperative to reignite brand love by reaching people during key pizza-eating moments – like a hot TV premiere.

The Game of Thrones prequel, House of the Dragon, would make its debut on August 21 and was highly anticipated following the success of the original series. A cultural phenomenon, Game of Thrones dazzled viewers and captured an audience of more...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands