Pantone Color of the Year 2020: A multi-sensory experience

Pantone, a color partner for design, promoted its color of 2020 in the US, Classic Blue, by creating a multi-sensory campaign that gave the color a custom taste, touch, scent, sound and sight.

Situation analysis

For the past twenty years, The Pantone Color of the Year program, created by the Pantone Color Institute, has illuminated the symbolic nature of color —and how the popularity of certain colors reflects culture in a particular moment. Pantone, a B2B b

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