Pantene: Suéltate El Pelo

Pantene, a haircare brand, increased awareness of its Combing Creme products across Latin America by creating an unbranded pop song and music video that encouraged women to let their hair down.

How Pantene got Latin America singing its praises

It's no secret that beauty products can do wonders to increase a woman's self-confidence. But the beauty of Pantene's newly reformulated Combing CrèmeCollection largely wasa secret. Most women weren't a

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