Panera Bread: Respect the Egg

Panera Bread, a bakery company, launched a petition to the FDA (Food and Drug Administration) to encourage it to define an egg, in order to promote its clean-eating ethos alongside the launch of its new breakfast products in the US.

Panera Reveals Its Latest Innovation to Make Starting Your Day Better

In January 2018, Panera tasked its agency teams with generating awareness for their latest product innovation: new breakfast sandwiches featuring 100% real, freshly-cracked eggs, complete with delicious over easy yolks - an unprecedented offering in the fast casual space that took 18 months to develop.

Panera has always been committed to offering real, clean food and pushing others in the food industry to follow suit.

This campaign's goal was to continue to position Panera as the leader in clean food, differentiating them in the crowded environment and building trust...

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