Panasonic Eclipse Live by Solar Power

Panasonic, the electronic company, used a video live stream, PR and social media to raise awareness of its solar technology in South East Asia.

Campaign details

Advertiser: Panasonic Corporation Agency: Golin

Challenges

  1. Solar solutions have nascent B2B and B2G target market with niche business opportunities
  2. Panasonic, known as a consumer electronics brand, lacks equity amongst its target audience

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