Panasonic Eclipse Live by Solar Power

Panasonic, the electronic company, used a video live stream, PR and social media to raise awareness of its solar technology in South East Asia.

Campaign details

Advertiser: Panasonic Corporation Agency: Golin

Challenges

  1. Solar solutions have nascent B2B and B2G target market with niche business opportunities
  2. Panasonic, known as a consumer electronics brand, lacks equity amongst its target audience and also as a brand in the B2B and B2G space

Opportunity

The total solar eclipse on 9th March 2016 was only to be visible from a 125km stretch in South East Asia.

Situation

Panasonic wants to deliver sustainable energy solutions through its Solar Container to the off-grid locations around the world, particularly the islands across South East Asia where there is no...

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