Method utilized an IPO to raise brand awareness and expand the perception of PagerDuty's product.
Telling a compelling technical story that also resonates with a financial audience can be difficult, particularly when many people who know about your product already have a too-narrow view of its capabilities. That was the problem facing PagerDuty, a complex, sophisticated digital operations management platform that had been pigeonholed earlier as an alert system for developers when IT systems went down.
As a powerful platform used by a wide range of companies, PagerDuty could be a crucial solution that would help companies of all sizes...