Campaign details
Advertiser: OTP GroupBrand: OTP BankAgency: Café PR KftCountry: Hungary
Challenges and research
- OTP Voluntary Pension Fund is the biggest and oldest actor in it's market with 219 000 clients. However, this number has stagnated for various reasons:
- From the results of OTP Bank's annual research, we've found; that Hungarians realized that the current national pension system is not sustainable, and therefore old-age poverty will be a problem. However they have found wrong solution: 64% claim that they plan to work even after retiring.
- Therefore only 33% of Hungarians have or plan...