Opel, Feyenoord, Hartstichting (Dutch Heart Foundation): The heartbeat of the fans

The Dutch Heart Foundation, an organisation raising awareness about heart disease, successfully increased CPR resuscitation volunteer registrations by launching a social experiment to measure the tension a heart experiences during a football match in the Netherlands.

Campaign details

Advertiser: Opel, Feyenoord, Hartstichting (Dutch Heart Foundation)Agency: Bijl PR

Background

35 people die from cardiac arrest every day in the Netherlands. CPR within six minutes increases the chance of survival. In order to be able to resuscitate within six minutes in the Netherlands (six-minute zone) - before professional aid workers are on the ground - 200,000 volunteers are needed in the 'call' system - both logged and accessible. At the start of the campaign, just 74,000 volunteers were registered in one of the national call systems. This meant that in many areas in the Netherlands,...

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