OMV Petrom: Vocational Romania

OMV Petrom, an oil company, used media and institutional partnerships to create a program that dealt with the growing lack of craftsmen in Romania.

Campaign details

Advertiser: OMV PetromAgency: GMP PR, Graffiti PR, Graffiti BBDO, Webstyler

The challenge/opportunity

Romania 2015: 90% of technical schools have been closed. The ones still running have trouble meeting the labour market's demand and lack know-how and equipment.

Seven out of 10 employers have trouble finding good tradesmen.

Only two out of 10 Romanian parents consider sending their kids to professional schools. 75% of Romanians believe that being a craftsman is not a respectable career option in Romania.

At the same time, in the 350 communities where 16,000 oil & gas company OMV Petrom employees work,...

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