Omron Healthcare: Evolving a brand's heart health mission

Omron Healthcare, a healthcare technology provider, created a communications program to launch its brand transformation in order to compete with brands such as FitBit.

Campaign details

Brand: Omron HealthcareAgency: MWWPR

The Assignment

Heart disease is recognized as the number one cause of death in the world. Recently, the American Heart Association and the American College of Cardiology announced updated guidelines for hypertension in the US, revealing that more than 103 million Americans are now classified as hypertensive. That's nearly 50% of all American adults. Blood pressure is considered a key insight for monitoring heart health and preventing a cardiac event, yet most people check their blood pressure only a couple of times each year. The experience of checking one's blood pressure...

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