OK savings Bank: OK Man (읏맨) social media
OK Savings Bank launched a campaign in South Korea to deliver the brand's service philosophy to customers, solidify the brand's worldview through social media, and target differentiated communication from competitors.
Objective & Solution
- Deliver customers the brand's service philosophy, which aims to break away from the authority and customs of the financial industry and provide financial services that anyone can benefit from.
- To further solidify the brand's...