Oddset: Biased Sports Commentators

Oddset, a state-owned betting service, launched the Biased Sports Commentators campaign in Sweden to increase brand preference and engagement, and create 'brand liking' communication.

Campaign details

Brand: OddsetAgency: Jung Relations / DDB

Background

Oddset is a state-owned betting service in Sweden. The betting market is extremely competitive and in contrast its competitors, Oddset is not allowed to (nor want to) offer bonuses, free...

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