Novetex Textiles: The Billie System - Upcycling for a sustainable future

Novetex, a textiles brand, launched an innovative upcycling factory called The Billie System in Hong Kong with its campaign The Billie System: Upcycling for a Sustainable Future.

How do you make a 44-year-old textile manufacturer relevant again?

According to the Ellen Macarthur Foundation, "Every second, the equivalent of one garbage truck of textiles is landfilled" - a result of the explosion of fast fashion and overconsumpti for The Billie System's launch in July 2019.

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