Novartis Turkey: Melek & Serhat series

Novartis Turkey, a healthcare company, was able to increase awareness for Multiple Sclerosis (MS) in Turkey by creating an original TV Series focused on MS.

Campaign details

Advertiser: NovartisBrand: NovartisAgency: Communication PartnerCountry: Turkey

Summary

Melek & Serhat (initials MS) is a TV series fully dedicated to a specific disease area and a breakthrough in healthcare communication.

Borned from the fact that Turkish people love TV series, the goal of the show was to empower Multiple Sclerosis (MS) patients by providing them with reliable information from a trusted source, to raise disease awareness in public as well as to give hope to MS patients and increase their involvement in life.

Made in collaboration with MS Patient...

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