Novartis Pharmaceuticals AG: MS – No filter

Novartis Pharmaceuticals, a multinational pharmaceutical company, launched a completely digital global campaign to support its new search engine extension that provides real-life content about Multiple Sclerosis (MS).

Campaign details

Advertiser: Novartis Pharmaceuticals AGBrand: Novartis Pharmaceuticals AGAgency: CreationCountry: United States

Our Insight

Most people living with MS are diagnosed when they are in the prime of their lives, in their late-20s to early-40s. And they're turning to the internet. Multiple sclerosis is mentioned online every 13 seconds. Yet for the 2.3 million people worldwide living with this chronic disease, digital searches for support and resources only yield repeated static information on treatment, diagnosis and symptoms. It can also be scary, not helpful, and overwhelming.

In 2014, we changed that. We launched...

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