Novartis Malaysia: "My Skin"

Novartis, a pharmaceutical brand, launched its Be Pso Positive campaign by kickstarting a petition to the Ministry of Health in Malaysia to make psoriasis treatment more accessible to all.

Business challenge

The case exemplifies how a brand that continues to walk the talk on its purpose can build an earned attention that goes beyond likes, views and comments. As Novartis committed to its mission of empowering psoriasis sufferers to lead

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