Nova IVI Fertility: Better Half's Bitter Truth

Nova IVI Fertility, an IVF fertility clinic, increased patient enquiries and revenue in India by launching press events with its doctors to highlight the rising male infertility rate in the country and its treatment options.

Campaign details

Brand: Nova IVI FertilityAgency: Adfactors PR

Situational analysis

Did you know?

  • Over 1.2 to 1.8 crore couples in India are diagnosed with infertility every year.
  • 40% of infertility cases are ascribed to men alone.

Infertility has long been a subject of taboo in our country, and more so often misconstrued to be a woman's problem. While a woman is labeled as 'barren', we choose to overlook the fact that infertility can well be ascribed to a man. Even in cases involving childless couples, when doctors affirm that a woman is medically-fit to bear a child,...

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