Norwegian Agency for Development Cooperation (NORAD): Daron – the quest for knowledge

Norad, the Norwegian Agency for Development cooperation, gamified their communication strategy in order to increase brand awareness and engagement across Norway.

Campaign details

Advertiser: Norwegian Agency for Development Cooperation (NORAD)Brand: Norwegian Agency for Development Cooperation (NORAD)Agency: Gambit Hill + Knowlton StrategiesCountry: Norway

Over 30 billion Kroner, Norway's entire developmental aid fund, have been stolen from Norad – the Norwegian agency for development cooperation. Can you help recover the money by solving the cryptic messages left behind by the master thief, known only as Daron?

"Daron – The quest for knowledge" is an interactive cypher game that sends you on an epic journey to 29 destinations around the world. On your travels you will learn...

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