NORAD - Norwegian Agency For Development Cooperation: The enlightenment trail – the world's most beautiful night trek

Norad, the Norwegian government's international aid department, used an event supported by PR and social media to raise awareness and support for its work.

Campaign details

Advertiser: Norad – Norwegian Agency for Development CooperationBrand: Norad – Norwegian Agency for Development CooperationAgency: Gambit Hill + Knowlton StrategiesCountry: Norway

This is a story about Norway's most spectacular and beautiful mountain event.

On a cold and clear Saturday evening in September, more than 5000 hikers from all across Norway gathered at the foot of Gaustatoppen –  one our most beautiful mountains. As the bleak autumn sun crept behind the summit, and darkness grew, the hikers switched on their headband lights and started climbing to the top.

Together they created a 4.4-kilometer...

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