Nissan NP300 Frontier: A legendary launch

Nissan, an automobile manufacturer, successfully launched its new pick-up model by focusing its communications on local references and events across Latin America.

Campaign details

Advertiser: NissanBrand: NissanCountry: Latin America

Summary

With a full redesign, the 9th generation of the legendary Nissan pick-up was ready to light up the automotive showrooms across Latin-America.

Even though Nissan is known for delivering high quality reliable light commercial vehicles, the new model had the challenge to face its long-standing competitor that had been dominating the segment for the last years. The gap between Nissan's pick-up and its main competitor was not an easy target.

The Communications team was defied to contribute with a strong, meaningful launch strategy that hit...

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