Nissan: Qashqai launch

Nissan, a car manufacturer, launched a series of two-day events in South Africa to reclaim the Qashqai's space in the market as a key product, reintroduce itself to reclaim its pioneering status, and showcase the overall elevated quality, driving experience and new technologies.

From Japan to SA: The Qashqai's Prestige Launch Journey

The Nissan Qashqai has dominated South African local vehicle markets for more than a decade, meaning that the bar keeps getting set higher when a new model is launched.

In September 2022, Edelman Africa was tasked with introducing the all-new, segment defining third generation Nissan Qashqai in South Africa. This meant supporting Nissan SA with PR launch activities to reinforce the brand as a leader in the segment and build excitement for one of the country's favourite crossover experiences.

Creative solution/strategic approach

We needed to ensure the launch event lived up...

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