From Japan to SA: The Qashqai's Prestige Launch Journey
The Nissan Qashqai has dominated South African local vehicle markets for more than a decade, meaning that the bar keeps getting set higher when a new model is launched.
In September 2022, Edelman Africa was tasked with introducing the all-new, segment defining third generation Nissan Qashqai in South Africa. This meant supporting Nissan SA with PR launch activities to reinforce the brand as a leader in the segment and build excitement for one of the country's favourite crossover experiences.
Creative solution/strategic approach
We needed to ensure the launch event lived up...