Campaign details
Advertiser: NissanBrand: NissanCountry: Latin America
Summary
With a full redesign, the 9th generation of the legendary Nissan pick-up was ready to light up the automotive showrooms across Latin-America.
Even though Nissan is known for delivering high quality reliable light commercial vehicles, the new model had the challenge to face its long-standing competitor that had been dominating the segment for the last years. The gap between Nissan's pick-up and its main competitor was not an easy target.
The Communications team was defied to contribute with a strong, meaningful launch strategy that hit...