Nissan: Leaf Dream Drive

Nissan, an automobile brand, launched an album to position its electric vehicle (EV), the Nissan LEAF, as the ideal vessel with which to lull to sleep a child.


The Nissan LEAF is the icon of Nissan's technology platform - Nissan Intelligent Mobility - and offers 100 percent electric mobility with zero noise and zero CO2 emissions.

For their earned media campaign, Nissan needed us to highlight the vehicle's connected capabilities, but in a way that would appeal to audiences emotionally and not just focus on the cold, technological details.

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