Nimue: 12 week challenge #NoMakeUpBride

Nimue Skin Technology, a skincare brand, promoted its 12 Week Challenge kit across Africa by launching a social media campaign that got a bride to walk down the isle foundation-free.

Campaign details

Brand: Nimue

Background

"In the morning from the minute that I wake up / What if I don't want to put on all that makeup / Who says I must conceal what I'm made of / Maybe all this Maybelline is covering my self-esteem" – Alicia Keys, founder of the #NoMakeUp revolution.

The #NoMakeUp hashtag on Instagram shows over 12 million results, with both women and men posing make-up free for the camera. There are so many voices telling us what beauty is or what it should be, that the pressure for women to look the...

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