Campaign details
Brand: Nimue
Background
"In the morning from the minute that I wake up / What if I don't want to put on all that makeup / Who says I must conceal what I'm made of / Maybe all this Maybelline is covering my self-esteem" – Alicia Keys, founder of the #NoMakeUp revolution.
The #NoMakeUp hashtag on Instagram shows over 12 million results, with both women and men posing make-up free for the camera. There are so many voices telling us what beauty is or what it should be, that the pressure for women to look the...