Nikon: 5 Challenges. 5 Photographers.

Nikon, a multinational camera company, advertised its new mirrorless camera range in Europe by inviting five photographers to use its equipment.

The Challenge

More light, more possibilities, more freedom -the new mirrorless (full-frame) cameras Nikon Z 7 & Z 6 fulfils all the requirements of professional photographers! The challenge? Nikon is not the first to launch a mirrorless camera and with the market already being controlled by competitors, it would be a challenge for Nikon to build its own reputation for a good mirrorless system.

Furthermore, following competitors like Sony who dominate the mirrorless market, Nikon fans were sceptical of the brand's first mirrorless camera since they've had the F- mount compatibility for their cameras for decades.

We needed to make...

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