Campaign details
Advertiser: Niagara ConservationBrand: Niagara ConservationAgency: PadillaCountry: United States
Situation Analysis
Every day, Americans unnecessarily flush away millions of gallons of water because their toilets aren't designed with conservation in mind. That's a critical concern at a time when water has become a precious commodity around the globe, especially in drought-parched places like California.
Despite serious warnings about the situation, the issue of wasted toilet water hasn't resonated with the public, and thus the problem persists. So when PadillaCRT was tapped to help launch the world's most efficient toilet, we knew we...