NGO Vidchui: The Opera No One Heard

Vidchui, an organisation that helps aurally impaired people, created a live opera stunt backed by social media to persuade young people in Ukraine to get their hearing checked.

Campaign details

Brand: NGO VidchuiAgency: Gres Todorchuk PR

Challenge

Every 10th person in the world is losing their hearing. There are roughly 3 million Ukrainians with hearing impairments of different degree. 60% of cases of hearing loss can be prevented by prompt diagnosis. But in Ukraine, unlike in Europe, the issue is not much discussed. Because of stigmatization in society, people are ashamed to admit that their hearing is getting worse. Often they don't even realize they have this problem.

"Vidchui" is the only public organization in the country that systematically addresses the concerns of people with...

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