Nexon America's lawbreakers

Nexon America needed to build credibility with the gaming community and promote its new 'first person shooter' (FPS) game, LawBreakers, in the US.

Campaign details

Advertiser: Nexon AmericaBrand: Nexon AmericaAgency: Wonacott CommunicationsCountry: United States

Overview

First person shooter (FPS) games are one of the most competitive video game genres - for players and marketers. Los Angeles-based Nexon America, a longtime free-to-play global PC publisher with little credibility to FPS fans, knew it had to prove to gamers and enthusiasts that it can produce and market a AAA FPS title with renowned game developer Cliff Bleszinski's LawBreakers.

Working with Wonacott Communications, both companies pursued several distinct activities to promote LawBreakers 'reveal and build a...

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