Campaign details
Advertiser: Nexon AmericaBrand: Nexon AmericaAgency: Wonacott CommunicationsCountry: United States
Overview
First person shooter (FPS) games are one of the most competitive video game genres - for players and marketers. Los Angeles-based Nexon America, a longtime free-to-play global PC publisher with little credibility to FPS fans, knew it had to prove to gamers and enthusiasts that it can produce and market a AAA FPS title with renowned game developer Cliff Bleszinski's LawBreakers.
Working with Wonacott Communications, both companies pursued several distinct activities to promote LawBreakers 'reveal and build a...