New York State Health Foundation: Free lunch for 1.1 million public school students in NYC

New York State Health Foundation, a private, statewide foundation, put pressure on the New York City Council and Mayor to encourage free school meals across the city through a public affairs and social media campaign.

Campaign details

Brand: New York State Health FoundationAgency: Global Strategy Group

The Problem: Students in most NYC public schools lacked a shame-free lunch environment

In New York City, one out of every 13 public school students lives in a homeless shelter or a location that is not their home. More than 75% of all children in the city's public schools live below the poverty level and an additional 110,000 public school students' families earn moderately low incomes, making paying everyday bills a real struggle. Having access to nutritious meals throughout the school day is critical for students...

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